The graphic design that a website uses plays a big part in ensuring that the site attracts traffic. Serious companies have realized the value of having a neat design and are investing heavily in hiring professionals to ensure that their website graphic design stands out and is easy to use. Some of the features that make up a good website graphic design include the following.
Clear and Sharp Images and Videos
Images play a significant role in attracting people to the site. If you are looking for excellent graphic design, then you should ensure that the photos are of high quality. This means that they should be compressed to the right resolution, and they should allow the person who is uploading to customize the photos to the correct size. The wrong graphic design will have photos that are overstretched, and the pixels will be interfered with. The same applies to videos.
A good graphic design is pleasing to the eye. This goes beyond the colors that have been used on the site. It should be aesthetically pleasing in the sense that the layout should be easy to use, and the fonts used should also be easy to read. When designing for a website, you should consider that it will be accessed through different devices, so it should be aesthetically pleasing regardless of the device that is used to access it.
Simple for All Browsers
Since the graphic web designer does not know the kind of browser that visitors at the site will be using, they should make the design simple enough so that it can be opened using any web browser. The technology used in building the design should be supported by all browsers.
Easy to Load
Nobody stays on a site for more than five seconds if they have stable internet. If the website is not loading, they will move to another website. One of the causes of a slow website is when the design is too heavy and complicated. It can be the photo used, the coding, or the effects that have been put in. As much as people want a design that looks great, the designer should not forget that the page needs to load faster.
Has the Right Grid
A web designer who is working on the graphics must understand how the grid system works. The grid is basically vertical lines that separate the space into columns. These columns determine the focal point when people visit the site, so the designer should ensure that they aligned well on the screen.
Customized for Mobiles
Times are changing, and most people are now accessing websites via their mobile phones. This means that any graphics that are created for the web should be able to be viewed on a mobile. The designer should always think about the mobile version of the design they have done, and how different devices will access the content. This increases the number of people visiting the site.
Factors in the Content
Content is what will drive people to a website. That is why whenever designers are setting up a site, they should think about where the content will fit, and the amount of text that will be put in. As much as people love interacting with the graphics, they will also want to read some text to understand what the website is all about.